About Us

Born from a passion for the mountains and the freedom of the ride, our brand was created for those who refuse to stay still.

From the snowy peaks of Scotland to the urban streets inspired by alpine culture, we believe outdoor wear is more than protection, it’s identity. Snowboarding is not just a sport. It’s expression. It’s resilience. It’s community.

We started with a simple mission: to bring high-quality outdoor and snowboarding apparel to the UK, combining performance, durability, and authentic mountain style. Every piece we offer is chosen for those who chase cold mornings, fresh snow, strong winds, and unforgettable descents.

Whether you're carving through snow, exploring new trails, or bringing mountain energy into the city, we’re here to equip your journey.

This isn’t just clothing.
It’s a mindset.
It’s movement.
It’s the North spirit.